Institutional Brand Strategy, Identity Refresh, and Implementation Services
Overview
Fit Score
Settle Intelligence
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Pre-Proposal Conference: June 30th, 2026
Questions Due: July 6th, 2026
Technical Proposal Due: July 23rd, 2026
Oral Discussion Placeholder Dates: September 10th, 2026 & September 11th, 2026
Contract Award: September 2026
Discovery & Research: October 2026 - December 2026
Brand Refresh Strategy Development: December 2026 - January 2027
Creative Exploration: January 2027 - February 2027
Creative and Content Development: March 2027 - April 2027
Brand Build Out: May 2027 - June 2027
Launch Preparation: July 2027 - September 2027
Post-delivery Support Window: October 2027 - November 2027
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
University Of Maryland, Baltimore County
DESCRIPTION
An institution in Maryland seeks a vendor to provide comprehensive brand strategy, identity refresh, and implementation services. The selected agency should demonstrate expertise in strategic research, messaging architecture, audience development, and the deployment of creative assets. Technical proficiency in web design, user experience, and content creation is required to ensure that refreshed brand assets are effectively transferred to digital platforms.
The engagement includes an initial phase of discovery, qualitative and quantitative research, and data analysis to generate critical insights. These insights will inform the creative, content, and audience development processes. The next phase involves content and creative development, leveraging research findings to refine brand positioning, voice, and personality.
In the final implementation phase, the vendor will support the rollout of the refreshed brand, focusing on both internal campus adoption and enhancing overall brand strength.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due July 23, 2026. Questions must be submitted by July 6, 2026.
- Who issued this RFP?
- It was issued by University Of Maryland, Baltimore County. The work is located in Baltimore, Maryland, United States.
- Who is a good fit for this opportunity?
- Agency with proven experience in institutional branding and identity refresh
- Capabilities in strategic research, messaging, and creative asset deployment
- Expertise in web design, UX, and digital content creation
- Experience supporting brand implementations in higher education or similar sectors
- Ability to conduct both qualitative and quantitative research
Analysis generated by Settle AI from the source RFP.
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