Immersive Digital Campaign Services for Tourism Promotion

Overview

Marketing, Advertising & Social Media

Johannesburg, Gauteng, South AfricaPosted 13 days agoDeadline: May 5th, 2026

Fit Score

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SUMMARY

Seeking a creative agency to design and implement an immersive digital tourism campaign that boosts Johannesburg’s profile as a premier destination.

KEY REQUIREMENTS

Must quote for all items in the pricing schedule
Must complete and sign the form of bid
Must attach a letter confirming errors or alteration in the price schedule
Must be registered on the Central Supplier Database
Must have a valid tax clearance certificate
Must provide proof of B-BBEE status
Must have sufficient cash flow as no upfront payments are made
Must provide labour for off-loading/delivering
Must submit one hard copy and one USB

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

3 months

TIMELINE

Advertisement Date: April 24th, 2026

Briefing Meeting: April 29th, 2026

Closing Date: May 5th, 2026

Issuing Agency

Johannesburg Tourism Company

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A creative agency is sought to develop, manage, and execute an immersive digital campaign to promote the city's tourism growth. The campaign's core objectives include enhancing Joburg's image as a business, lifestyle, sport, and leisure destination, and supporting city-wide tourism marketing initiatives and data gathering.

Key goals of the campaign are to elevate the destination brand's visibility and emotional impact, offer personalized and seamless digital experiences for visitors, and facilitate user-generated content to amplify organic outreach. Collaboration with influencers and partners is essential to broaden the city’s digital reach, while increasing engagement, dwell time, and digital conversion are also priorities.

The campaign aims to strengthen Johannesburg's reputation as a vibrant, culturally rich, and welcoming city, and includes dedicated initiatives such as the 'Joy with Uber' user-generated content campaign and the 'Joyful Journeys' influencer campaign.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.