Healthy Children and Safe Homes Public Awareness Media Campaign Service

The state of Ohio is seeking a vendor to develop and manage a public awareness media campaign focused on promoting healthy children and safe homes. The selected vendor will be responsible for creating and implementing the overall strategy, media planning, purchasing, and placement of advertising services across various media channels.

The scope includes developing a comprehensive media strategy and timeline, building upon existing branding and incorporating evidence-based approaches and cultural competence. The vendor will be tasked with developing the required creative assets for the campaign and ensuring all media placements align with the approved strategy and objectives. Additionally, the campaign requires monthly reporting by the 5th of each month to demonstrate progress in public awareness, engagement, and changes in behavior or knowledge based on agreed-upon outcome measures.

This opportunity seeks an experienced media and advertising partner with a strong background in public health campaigns, creative development, and results-driven reporting.