Graduate Program Inbound Marketing Services

Overview

Marketing, Advertising & Social Media

Spokane, Washington, United States; Cheney, Washington, United StatesPosted 24 days agoDeadline: May 4th, 2026

Fit Score

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SUMMARY

This RFP solicits inbound marketing services for graduate programs, including strategy development, digital content, advertising campaigns, lead automation, and CRM integration.

KEY REQUIREMENTS

Must be licensed to do business in the State of Washington or commit to becoming licensed within 30 days of selection
Must have a minimum of 5 years of demonstrated experience in inbound marketing and lead generation for graduate-level academic programs
Must provide and manage a professional-grade Marketing Automation Platform
Must have documented experience in managing bidirectional data synchronization with Slate (Technolutions) CRM
Must be available for work in Washington State
Must not have willfully violated RCW 49.46, 49.48, or 49.52 within the last 3 years
Must not require employees to sign mandatory individual arbitration clauses or class action waivers

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

36 months

TIMELINE

Issue RFP: April 13th, 2026

Question & Answer Period: April 20th, 2026

Issue Last Addendum to RFP: April 24th, 2026

Proposal Due Date: May 4th, 2026

Evaluate Proposals: May 4th – 8th, 2026

Conduct Oral Interviews with Finalists: May 8th – 15th, 2026

Announce Apparent Successful Contractor: May 15th, 2026

Negotiate Contract: May 15th – 31st, 2026

Begin Contract Work: June 1st, 2026

QUESTION DEADLINE

April 20th, 2026

Issuing Agency

Eastern Washington University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A qualified vendor is sought to develop and implement a comprehensive inbound enrollment marketing program for graduate programs. The scope includes building a customized marketing and lead generation strategy, featuring a 12-month editorial calendar and persona-based journey mapping. The vendor is expected to execute deep keyword and AI-retrieval research to optimize search and answer engine visibility for a minimum of eight pages.

The project demands creation of at least six premium digital assets tailored for lead capture and strategic design with conversion-focused copywriting for twelve EWU-hosted landing pages. It also involves launching and managing 16–20 targeted digital advertising campaigns and designing a minimum of five automated, program-specific communication flows within a contractor-supplied marketing automation platform. Full-funnel ROI tracking configuration and seamless integration of the marketing automation platform with Slate (Deconvolutions) CRM are required. The contract period is two years, and all vendor questions must be submitted by April 20, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.