Global Thought Leadership Marketing Services

A prominent organization in the brain health sector is seeking a global integrated marketing agency to provide thought leadership marketing services. The goal is to develop and execute a comprehensive strategy that enhances the agency's reputation and combats the spread of misinformation related to brain health by emphasizing scientific rigor.

The selected agency will conduct a thorough assessment of the current media landscape, donor community, and peer organizations to inform the strategic direction for funding, thought leadership, and public relations activities. Responsibilities include crafting a robust thought leadership strategy, developing consistent messaging, and ensuring alignment among agency stakeholders. The scope also involves producing regular blog content, shaping and executing a multi-channel media outreach plan centered on major milestones, and pitching agency experts to leading media outlets, including print, digital, and podcasts.

Additionally, the agency will be expected to establish and nurture strategic partnerships that elevate both the brand and the agency's scientific contributions, as well as provide senior-level counsel on communications strategy. The contract for these services will span one year.