General Public Awareness Campaign
Overview
Fit Score
Settle Intelligence
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SUMMARY
DESCRIPTION
The agency is seeking qualified media entities to execute a statewide multi-media campaign aimed at increasing public awareness of biosecurity issues in Hawaii. Eligible media vendors should possess experience in developing and distributing content through radio, television, print, and digital channels to reach diverse audiences across the state.
Proposals must clearly outline at least one objective and one measurable outcome, along with the methodology for collecting data to demonstrate the achievement of these outcomes. The selected contractor will be responsible for designing and implementing the public awareness campaign and tracking its effectiveness, delivering comprehensive reports that validate the campaign’s impact in raising biosecurity awareness among Hawaii residents.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.