Fundraising Campaign Brand, Messaging Strategy and Creative Development Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An organization is seeking a qualified vendor to provide brand, messaging strategy, and creative development services for a comprehensive fundraising campaign. The selected vendor will be responsible for developing an overarching campaign message that unifies the campaign’s priorities and plans, as well as formulating corresponding positioning and messaging strategies.
Key responsibilities include analyzing market research, ongoing strategic planning documents, organizational initiatives, and audience insights to generate creative ideas, positioning, messaging, and campaign concepts. The vendor will also be expected to ensure that insights are synthesized to build a cohesive and effective campaign brand. Deliverables will include a campaign style guide, creative concepts, video and TV spot concepts, and recommendations for media strategy and campaign launch. Services may also involve supporting the production of key media assets and partnering to fill any market research gaps, ensuring the campaign is both data-informed and compelling in execution.
Questions regarding this solicitation must be submitted by January 29, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.