Food Hero Marketing Campaign Services

An organization in Oregon is seeking a qualified vendor to deliver comprehensive marketing campaign services for the Food Hero initiative, aimed at promoting healthy eating behaviors. The selected vendor will be responsible for producing a wide range of marketing assets, including digital materials such as videos, graphics, and audio recordings for use on social media and other online channels, as well as physical assets like brochures, leaflets, and posters.

The campaign will highlight food resource management strategies and showcase low-cost, healthy recipes, with a strong emphasis on driving engagement with Food Hero resources available on the program's website. In addition, the scope includes the creation of both short-form and long-form videos suitable for sharing, content tailored for holidays, celebrations, observances, and seasonal themes, and easily modifiable Canva templates.

The vendor will also be expected to develop a calendar of marketing activities and provide recommendations for analytics to measure campaign reach and effectiveness.