Fleet Advertising Program Services

Overview

Marketing, Advertising & Social Media

Roseville, California, United StatesPosted about 1 month agoDeadline: May 1st, 2026

Fit Score

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SUMMARY

The City seeks a firm to manage all aspects of commercial advertising on its transit fleet, from sales and installation to maintenance and removal, under a five-year agreement.

KEY REQUIREMENTS

BUDGET

Estimate

$150,000 – $500,000

CONTRACT DURATION

60 months

TIMELINE

Release RFP: March 25th, 2026

Deadline for Vendor Questions: April 7th, 2026

Proposal Submission Deadline: May 1st, 2026

Notice of Intent to Award: June 12th, 2026

City Council Review & Approval: August 19th, 2026

Contract Start Date: October 1st, 2026

QUESTION DEADLINE

April 7th, 2026

Issuing Agency

City Of Roseville

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DESCRIPTION

The City is seeking a qualified vendor to manage a fleet advertising program. Responsibilities will include planning, marketing, selling, producing, installing, maintaining, and removing commercial advertising on City-authorized transit assets. The goal is to maximize net revenue while ensuring safety, vehicle integrity, and a positive rider experience.

Vendors must use high-quality advertising materials, adhere to safe placement rules, maintain defined service levels, and provide transparent reporting throughout the contract. The contract period is set for five years. Interested parties are required to submit all questions by April 7, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.