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Fit, Focused and Friendly Marketing and Advertising Campaign Services

Overview


Marketing, Advertising & Social Media
Bismarck, North Dakota, United StatesPosted: August 13, 2026Deadline: September 9, 2026

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SUMMARY


A statewide campaign seeks a full-service marketing and advertising agency to encourage North Dakota school-aged children and families to adopt active, connected, and healthy lifestyles. The vendor will provide strategy, creative development, media, implementation, community engagement, and performance reporting.

KEY REQUIREMENTS


BUDGET

Verified

$750,000 – $1,000,000

CONTRACT DURATION


12 months

TIMELINE


RFP Issue Date: August 13th, 2026

Deadline for Submission of Questions and Objections: August 19th, 2026

Approximate issue date of Solicitation Amendment: August 26th, 2026

Deadline for Receipt of Proposals: September 9th, 2026

Approximate issue date of Notice of Intent to Award: September 21st, 2026

Approximate Contract Start Date: September 29th, 2026

QUESTION DEADLINE


August 19, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


North Dakota Department Of Health And Human Services

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The organization seeks a full-service advertising and marketing agency to plan, develop, implement, manage, and evaluate a statewide Fit, Focused and Friendly campaign. The campaign is intended to encourage school-aged children to become more physically active, socially engaged, and involved in healthy recreational activities.

The selected vendor will serve as a strategic partner responsible for campaign planning, creative development, media strategy, implementation, and performance measurement. The campaign should use compelling storytelling, strategic media placement, and meaningful community engagement to inspire children and families to embrace healthier lifestyles by making physical activity fun, accessible, and rewarding.

The vendor must provide sufficient staffing, expertise, project management, creative services, media services, production support, community-engagement support, and performance reporting to complete the work. Questions must be submitted no later than August 19, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 9, 2026. Questions must be submitted by August 19, 2026.
What is the budget for this RFP?
The published budget is $750,000 – $1,000,000.
Who issued this RFP?
It was issued by North Dakota Department Of Health And Human Services. The work is located in Bismarck, North Dakota, United States.
Who is a good fit for this opportunity?
  • Full-service marketing and advertising agency
  • Experience developing and managing statewide public-awareness or behavior-change campaigns
  • Expertise in youth health, physical activity, recreation, or family-focused initiatives
  • Strong creative development, media planning, production, and community-engagement capabilities
  • Demonstrated campaign measurement, evaluation, and performance-reporting experience
  • Adequate staffing and project-management capacity for a statewide engagement

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