Overview


Marketing, Advertising & Social Media
Laramie, Wyoming, United StatesPosted about 2 months agoDeadline: April 8th, 2026

Fit Score


Settle Intelligence

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SUMMARY


The university college of business in Wyoming is seeking a partner to manage and optimize comprehensive enrollment marketing services focused on expanding the applicant pipeline and increasing tuition revenue.

KEY REQUIREMENTS


BUDGET

Estimate

$300,000 – $750,000

CONTRACT DURATION


36 months

TIMELINE


RFP Issued to BidNet: Thursday, March 12th, 2026

Supplier Questions Due In BidNet: Monday, March 23rd, 2026 at 2pm MT

Responses to Questions Posted to BidNet: Wednesday, March 25th, 2026

RFP Responses Due In BidNet: Wednesday, April 8th, 2026 at 2pm MT

Supplier Demonstrations (tentative): April 22nd-30th, 2026

QUESTION DEADLINE


March 23rd, 2026

Issuing Agency


University of Wyoming

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The university's college of business seeks an experienced partner to deliver comprehensive enrolment marketing services. The selected vendor will be responsible for expanding the applicant pipeline and increasing net tuition revenue, all while safeguarding limited institutional resources. Key tasks include the development of general campaign concepts, design of ads, landing pages, and nurture emails, as well as the creation of creative elements tailored for program marketing.

The provider should recommend the ideal mix of marketing channels to engage the target audience effectively within the allotted budget and enrollment objectives. Responsibilities also include overseeing channel purchases, setting spending schedules, and optimizing campaign performance. An approach to nurturing leads through various methods such as email, SMS, or surveys is required. Additionally, vendors must provide a real-time dashboard that allows stakeholders to monitor campaign performance and results continuously.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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