Employee and Worker Ownership Initiative Marketing and Outreach Services

The State of California is seeking a vendor to deliver marketing and outreach services in support of its employee and worker ownership initiative. The selected firm will be responsible for developing and executing a comprehensive marketing strategy to raise awareness and promote employee and worker ownership models among entrepreneurs, workers, and business owners throughout the state.

Key responsibilities include creating multilingual and accessible content, implementing outreach and partner engagement activities, supporting initiative-related events, and distributing content through paid, earned, and owned media channels. The vendor will also provide regular performance reporting and analytics, while ensuring collaboration with relevant financing providers and stakeholders to maximize the outreach efforts.

The contract is expected to cover a one-year period. All inquiries regarding the scope of work or project requirements must be submitted by January 14, 2026.