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The California Lottery is seeking a qualified vendor to provide comprehensive email platform replacement services. The objective is to implement a more functional and advanced email marketing and campaign management solution that will enable the Lottery to utilize email communication more effectively and efficiently.
The selected vendor will be responsible for implementing the new platform, providing email marketing capabilities, campaign management tools, and ongoing customer support. This upgrade aims to increase productivity, boost player engagement, and support more effective marketing campaigns, aligning with the Lottery's strategic goal of becoming more player-focused and enhancing the overall player experience.
Vendors interested in this opportunity must submit any questions regarding the project no later than January 8, 2026.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.