Education Resources Marketing Service

Overview

Marketing, Advertising & Social Media

Texas, United StatesPosted about 2 months agoDeadline: April 15th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Seeking an agency to deliver strategic marketing and communication services for education resources, with a focus on Bluebonnet Learning, targeting both digital and traditional media channels.

KEY REQUIREMENTS

BUDGET

Estimate

$5,000,000 – $25,000,000

CONTRACT DURATION

60 months

TIMELINE

March 18th, 2026: Publication of solicitation in the Electronic State Business Daily (ESBD)

March 24th, 2026: Last day to submit written questions about this solicitation

March 27th, 2026: Final publication of questions and answers

March 27th, 2026: TEA preferred date to receive Notice of Intent to submit a response

April 15th, 2026: Response(s) due

April 2026: Response Check-In, Evaluations, and Oral Presentations (if required)

May-July 2026: Commencement of contract negotiations with selected contractor(s)

September 2026: Anticipated start date of contract

QUESTION DEADLINE

March 24th, 2026

Issuing Agency

Texas Education Agency

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The organization seeks a vendor to provide comprehensive marketing services for education resources, including the development and dissemination of communications materials and promotional activities. The selected firm will produce marketing and communication assets focused specifically on Bluebonnet Learning, with a strong emphasis on social media channels.

Responsibilities include factual engagement and communication with key target groups, addressing and countering misinformation as needed. Vendors are expected to plan, execute, and optimize targeted advertisements for high visibility, develop rollout strategies in collaboration with media partners, and provide strategic communications support across both traditional (TV, podcast, radio, print) and digital media. Additional tasks include effective social media strategy development, multimedia production, media buying, and digital advertising.

All interested parties must submit their questions no later than March 24, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.