Education Program Marketing Services

Overview

Marketing, Advertising & Social Media

Pullman, Washington, United StatesPosted 20 days agoDeadline: May 22nd, 2026

Fit Score

Settle Intelligence

Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.

SUMMARY

Seeking a vendor to deliver expert Google Ads-based marketing services to boost recruitment and enrollment in education programs across targeted markets.

KEY REQUIREMENTS

Must be eligible to enter into a contract with a state of Washington agency
Must be licensed and registered, or capable of licensing and/or registration, in the state of Washington
Must have the ability to provide services remotely
Must have experience providing marketing consulting services for higher education or public institutions for multi-state markets
Must demonstrate at least five years of experience working with universities or public institutions similar to Washington State University
Must demonstrate at least two years of experience for the assigned team working with university or public institutions
Must ensure WCAG 2.1 Level AA digital accessibility standards
Must provide a Voluntary Product Accessibility Template (VPAT) or similar report

BUDGET

Estimate

$100,000 – $250,000

CONTRACT DURATION

72 months

TIMELINE

Issue Request for Proposals: April 17th, 2026

Question & Answer Period Ends: April 24th, 2026

Issue Last Addendum to RFP: April 29th, 2026

Proposals Due: May 22nd, 2026

QUESTION DEADLINE

April 24th, 2026

Issuing Agency

Washington State University

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The client seeks a vendor to provide expert marketing services specifically for education program recruitment and enrollment. The selected provider will be responsible for managing and optimizing Google Ads campaigns, utilizing a variety of formats including Search, Display, YouTube, DemandGen, Performance Max, and Remarketing. The aim is to generate increased qualified leads, applications, and enrollments from targeted geographic markets.

Questions regarding the project must be submitted by April 24, 2026. The initial contract period will last for one year, during which digital advertising strategies should be focused on maximizing recruitment outcomes for educational programs.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.