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Economic Development Marketing and Public Relations Strategy Service

Overview


Marketing, Advertising & Social Media
Camden, New Jersey, United StatesPosted 23 days agoDeadline: May 15th, 2026

Fit Score


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SUMMARY


A one-year multimedia marketing and public relations campaign to raise Camden's profile as a prime location for economic development, targeting developers regionally and nationwide.

KEY REQUIREMENTS


BUDGET

Estimate

$100,000 – $250,000

CONTRACT DURATION


12 months

TIMELINE


RFP Issued: April 13th, 2026

Vendor Questions Due: May 1st, 2026

Proposals Due: May 15th, 2026

QUESTION DEADLINE


May 1st, 2026

Issuing Agency


Rowan University/Rutgers – Camden Board Of Governors

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


This RFP seeks a vendor to deliver a comprehensive economic development marketing and public relations strategy designed to promote Camden, New Jersey as a destination for business growth and expansion. The selected firm will launch a multimedia, business-to-business campaign aimed at increasing awareness of opportunities in Camden among regional and national developers. The campaign scope encompasses message development and positioning, leveraging existing market research, as well as creative execution across all marketing platforms.

Key responsibilities include the integration of social media, digital, and web elements, execution of media and public relations efforts, development of advertising and other promotional materials, and ongoing tracking and reporting of campaign effectiveness. The contract term is for one year, with the possibility of extension contingent upon the program's overall success. Questions regarding this RFP must be submitted by May 1, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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