Downtown Integrated Marketing

An integrated marketing partner is sought to promote downtown North Carolina as a dynamic destination. The selected firm will develop and execute strategies that raise awareness, boost visitation, and support local businesses, while attracting residents, visitors, entrepreneurs, and investors to the downtown area.

Core responsibilities include social media content creation and management across platforms such as Instagram and Facebook, original photography and videography, graphic design, copywriting, and the promotion of downtown events and businesses. The partner will also create digital, video, and print-ready materials supporting economic development and business recruitment initiatives.

The scope further encompasses event marketing through social media posts, flyer creation, and engaging graphic assets, all designed to increase event visibility and visitor traffic. The successful vendor will generate original weekly content, such as reels, photographs, and graphics, to ensure consistent and impactful messaging.