Digital Media Campaign Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
This RFP seeks a qualified partner to provide comprehensive digital media campaign services for a higher education institution, with a preference for firms experienced in serving community colleges. The selected vendor will deliver a full-service digital media solution, encompassing strategic planning, campaign execution, data capture, audience targeting, and performance reporting.
The scope of work includes development of an annual digital media strategy aligned with enrollment goals, monthly campaign planning and optimization, and delivery of actionable performance recommendations. The partner will deploy retargeting campaigns through display banner ads across programmatic networks and execute national or market-specific ad placements. Additional services include the use of Web ID technology to identify anonymous website visitors, addressable display advertising, and video advertising campaigns that leverage geofencing tactics. An Answer Engine Optimization (AEO) audit is also required. The contract will be for a one-year period.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.