Digital Marketing Strategy and Implementation Services

Overview

Marketing, Advertising & Social Media

Limerick, Mid-West, IrelandPosted about 1 month agoDeadline: April 24th, 2026

Fit Score

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SUMMARY

Ireland seeks a digital agency to deliver full-service digital marketing, campaign management, SEO strategy, content creation, analytics, and occasional influencer and design support.

KEY REQUIREMENTS

BUDGET

Estimate

$3,500,000

CONTRACT DURATION

48 months

TIMELINE

Issue Date: March 23rd, 2026

Closing Date for Receipt of Queries: April 13th, 2026

Deadline for Receipt of Tenders: April 24th, 2026

Public Opening Date: April 24th, 2026

Tender must remain valid until: April 24th, 2027

QUESTION DEADLINE

April 13th, 2026

Issuing Agency

University of Limerick

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A vendor is sought to provide comprehensive digital marketing services, including the development of campaign strategies, planning, and execution. Services will encompass paid advertising across Google and key digital platforms, management of paid social campaigns on channels such as Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms, as well as the creation and posting of organic social content.

The selected agency will support SEO initiatives, both in strategy and training, especially relating to AI search developments. Content support is required for SEO-focused blog formatting, lead generation, web copy for projects, and tailored content for email marketing and industry engagement. The agency will also consult on content strategy to maximize content usage and guide repurposing across platforms.

Additional tasks include monitoring and analyzing the performance of social media campaigns, generating regular analytic reports, and providing actionable recommendations to enhance campaign effectiveness. Occasionally, design support for digital assets and direct mail, as well as collaboration with online influencers to promote professional development programs, will be needed.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.