Digital Marketing Services for Extended Learning

Overview

Marketing, Advertising & Social Media

Vancouver, British Columbia, CanadaPosted 15 days agoDeadline: May 21st, 2026

Fit Score

Settle Intelligence

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SUMMARY

British Columbia seeks an agency of record to manage and optimize digital marketing for extended learning, including ongoing campaigns across search, display, and social platforms.

KEY REQUIREMENTS

Must have five years of experience in digital marketing
Must have experience in recruitment marketing
Must have experience in equity, diversity and inclusion marketing
Must provide a list of three client references for similar projects completed within the last three years
Must provide names and resumes of proposed key personnel including the project manager
Must submit two to three case studies of similar projects
Must be able to work within University timelines
Must comply with the UBC Financial Operations Supplier Code of Conduct

BUDGET

Estimate

$12,000 – $24,000

CONTRACT DURATION

18 months

TIMELINE

RFP Issued: April 22nd, 2026

Questions Deadline: May 15th, 2026

Intent to Bid Deadline: May 21st, 2026

Closing Date: May 21st, 2026

Notice to Proceed: June 1st, 2026

QUESTION DEADLINE

May 15th, 2026

Issuing Agency

The University Of British Columbia

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

A vendor is sought to provide digital marketing services supporting extended learning programs. The selected agency will act as agency of record, delivering consulting services for digital advertising activities, including strategy development, recommendations, implementation, management, and optimization of digital marketing and related advertising tactics.

The campaign has been running for six years, requiring ongoing minor updates to accommodate four intakes annually. Vendors will work with existing Google search, display awareness, and remarketing channels, as well as demand generation remarketing, Facebook, and Instagram. Responsibilities include turning on and off info session ads, ad copy revisions, and continuous campaign optimization.

Vendors will oversee campaign setup and management for paid search, display, social media, and remarketing. Additional tasks include Google analytics reporting, landing page audits and optimization, and organic social media strategy. Effective communication in English is required. The contract will last for one year, with questions due by May 15, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.