Digital Marketing Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
RFP issued: March 3rd, 2026
Written questions due: March 6th, 2026
Responses to questions provided: March 10th, 2026
Proposals due: March 20th, 2026
Contract awarded: March 26th, 2026
QUESTION DEADLINE
Issuing Agency
North Carolina A&T State University
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The organization seeks a vendor to provide comprehensive digital marketing services focused on AI-assisted, data-driven enrollment for prospective students. The scope includes the development of enrollment marketing content, such as digital advertisements and social media campaigns, with tailored messaging for graduate-level, working professional, and agribusiness audiences.
Responsibilities involve distributing content across web-based and digital communication platforms, executing targeted digital marketing campaigns, and employing artificial intelligence and analytics to identify, segment, and engage audiences. The vendor will manage inquiry services, including online chat and digital response capabilities, as well as live, virtual, and evergreen recruitment events, with promotion and participant tracking.
Additional requirements include providing ongoing monitoring of marketing performance, analytics relating to inquiries and conversion trends, market analysis and enrollment forecasting, and maintaining platforms and hosting support for enrollment marketing activities. The contract period is two years.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.