Digital Marketing Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
RFP posted to PlanetBids: January 26th, 2026
Pre-bid meeting via Zoom (optional): February 6th, 2026 at 11:00 AM PST
Questions due via PlanetBids: February 11th, 2026 at 5:00 PM PST
RFP Proposals Due: March 27th, 2026 at 5:00 PM PST
QUESTION DEADLINE
Issuing Agency
University of California, College of the Law, San Francisco
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
A California-based health policy and law program is seeking a qualified vendor to provide comprehensive digital marketing services. The objective is to enhance program visibility, attract prospective students, support enrollment growth, and reinforce the program’s reputation on a national scale.
The selected digital marketing firm will be responsible for developing and executing strategic, data-driven marketing initiatives focused on audiences within the health care and health-related sectors. Services will span all major digital channels, including Google, Bing, Meta platforms (Facebook and Instagram), YouTube, and LinkedIn. The vendor will also employ innovative, creative, and AI-driven strategies to inspire engagement and increase conversion rates.
Scope of work includes a multi-channel digital campaign strategy and execution, search engine optimization (SEO) and related e-marketing services, and creative content development. Specifically, the vendor will manage the creation and distribution of email campaigns to leads throughout the admissions cycle, with targeted communication highlighting application deadlines.
Source attribution
This Settle Intelligence analysis is based on the issuing organization’s RFP listing.