Digital Marketing and Recruitment Services for University Human Resources Talent Acquisition

A Virginia university is seeking a qualified vendor to provide digital marketing and recruitment services to support its Human Resources department's talent acquisition initiatives. The selected vendor will collaborate closely with University HR Talent Acquisition and Recruitment Marketing teams to deliver comprehensive, strategic, and results-oriented solutions on an as-needed basis.

Responsibilities include executing top-tier recruitment marketing campaigns—primarily through paid digital media—to attract and hire high-quality talent, strengthen talent pipelines, and enhance the University's position as an employer of choice. The vendor will be expected to differentiate the University in a highly competitive marketplace, with the goal of improving candidate quality while reducing time-to-hire and cost-per-hire.

Services encompass strategic planning and research, management of both paid and traditional media, creative services, analytics and reporting, and account and project management. Solutions should effectively integrate the University's employer value proposition, maintain consistent and compelling branding, and leverage technology supported by actionable, data-driven insights. Compliance with accessibility requirements and all applicable legal standards and guidelines is essential. All questions regarding this opportunity must be submitted by February 4, 2026.