Settle Intelligence
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This request for proposals seeks a qualified vendor to deliver comprehensive digital marketing and media agency services. The selected agency must demonstrate expertise in website development and management, project management, CRM/email marketing, and campaign execution across diverse channels. Responsibilities include maintaining and managing the main agency website and microsites, addressing technical issues, uploading content, conducting analytics, and ensuring ongoing optimization.
The vendor will execute weekly and bi-weekly email marketing campaigns, deliver detailed analytics reporting, and provide strategic digital guidance through weekly consultations. Duties also include maintaining the CRM platform, managing contact databases and records, and identifying and supervising paid advertising opportunities, with performance tracking and approvals documentation. Continuous website optimization, plugin maintenance, and implementation of new tools are required, along with CRM and data management, advertising, and administrative support.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.