Digital and TV Advertising Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
This RFP seeks a vendor to deliver comprehensive digital and TV advertising services. Required services include over-the-air TV and streaming/OTT advertising, as well as radio advertising targeting specific audience groups. The provider should also deliver digital advertising services on both mobile and desktop platforms, employing video, image, and text ad units.
Advertising campaigns must be placed on local TV and radio stations, ensuring reach to targeted communities. The engagement covers the entire specified period, and vendors are expected to supply real-time reporting, including metrics such as reach, viewer and listener totals, clicks, demographics, impressions, ratings, and effectiveness analysis (ROI) for post-campaign review.
All media formats, including TV, radio, and digital channels, are to be utilized as part of an integrated advertising approach.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.