Digital and Social Media Marketing Campaign Design and Implementation Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
March 18th, 2026: RFP Issued.
March 27th, 2026: Submission of Written Questions.
April 3rd, 2026: Answers to Material Questions Posted.
April 17th, 2026: Proposal Due Date.
May 18th-22nd, 2026: Interviews (optional).
June 5th, 2026: NVTC posts intent to award contract.
June 15th, 2026: Notice of Award.
June 15th, 2026 (estimated): Contract Signed and Notice to Proceed.
November 6th, 2026 (estimated): Project Completion.
QUESTION DEADLINE
Issuing Agency
Northern Virginia Transportation Commission
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The agency is seeking a vendor to design and implement a comprehensive digital and social media marketing campaign aimed at encouraging individuals to return to public transit following the completion of construction on the Blue and Yellow Lines. The successful bidder will be responsible for developing targeted campaign messaging for both current and potential transit riders and formulating an overall marketing campaign strategy.
Responsibilities also include conceptualizing, designing, and producing all necessary advertising assets. This encompasses video, animation, static graphics, and other recommended formats tailored for a range of selected digital and social media channels. All creative assets must adhere to the latest industry standards for optimization and format.
Additionally, the agency's website should be refreshed to align with the campaign’s branding, which includes updating logos, links, and other relevant materials to present accurate transit information. Upon completion of the campaign, the vendor is required to deliver a comprehensive report with campaign metrics to the agency's communications team within 30 days.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.