Digital Advertising Strategy Design, Implementation and Management Service

Overview

Marketing, Advertising & Social Media

San Marcos, California, United StatesPosted 23 days agoDeadline: May 21st, 2026

Fit Score

Settle Intelligence

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SUMMARY

A California college seeks a digital marketing firm to design, implement, and manage an ongoing strategy to boost awareness and enrollment, with comprehensive reporting and creative support. The engagement will last five years.

KEY REQUIREMENTS

Must be a digital marketing and advertising firm engaged in the specialized field for a minimum of five years
Must be primarily engaged in providing digital advertising strategy design, implementation, and management services
Must be a firm of regional or national reputation
Must be registered on the District's PlanetBids online portal
Must comply with Section 508 of the Rehabilitation Act of 1973 regarding accessibility of information technology
Must maintain comprehensive general liability insurance with coverage limits of at least $1,000,000
Must maintain automobile liability insurance with minimum limits of $1,000,000 per claimant and $2,000,000 per incident
Must maintain professional errors and omissions insurance with coverage limits of at least $1,000,000
Must provide proof of workers' compensation insurance as required by California law

BUDGET

Verified

$200,000

CONTRACT DURATION

60 months

TIMELINE

RFP Issued: April 14th, 2025

Request for Clarifications Due: April 25th, 2025

Responses to Request for Clarifications Posted: May 2nd, 2025

Deadline for Receipt of RFP: May 21st, 2025

Selection Committee Interviews: Week of June 16th, 2025

Notice of Recommendation to Governing Board: By July 11th, 2025

Board Action to Approve Award: August 12th, 2025

Desired Start of Work: September 2025

QUESTION DEADLINE

May 2nd, 2025

Issuing Agency

Palomar Community College District

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The College seeks a qualified vendor to design and execute a comprehensive digital marketing strategy aimed at increasing awareness, engagement, and enrollment. The selected firm will provide ongoing monitoring, optimization, and detailed reporting to ensure the effectiveness of campaigns. Services will include expert consultation based on industry best practices, with guidance offered both prior to campaign launches and throughout campaign execution.

Key responsibilities involve advising on digital channel selection, audience targeting, keyword strategy, and leveraging emerging marketing techniques or channels. The firm will conduct in-depth research related to academic programs included in the campaign to develop the most effective approach to reach target audiences. Creative services such as concept design for digital assets, developing ads for multiple platforms, and building landing pages are also required.

The provider will be responsible for monitoring key performance indicators, adjusting strategies to improve outcomes, and delivering frequent performance data and analytical reports on a monthly basis. The contract term will be for five years, with all necessary services provided to establish and manage a digital strategy that delivers measurable return on investment.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.