Digital Advertising Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
March 19th, 2026: Notice to Bidders published on eMaryland Marketplace Advantage and the College's website.
March 26th, 2026: Deadline to submit questions.
April 6th, 2026: The College will issue an Addendum answering all questions.
April 17th, 2026: Deadline to submit proposals, prior to 2:00pm.
April 28th, 2026: Short-listed firms will be invited for oral presentations.
May 12th-14th, 2026: Oral presentations, dates and times to be determined.
May 22nd, 2026: Price proposals due, upon request.
June 12th, 2026: Contract award.
July 1st, 2026: Services begin.
QUESTION DEADLINE
Issuing Agency
Wor-Wic Community College
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The vendor will provide comprehensive digital advertising services, including campaign development and implementation across multiple channels. This will involve paid search engine marketing using platforms such as Google Ads and Microsoft Advertising, as well as paid social media advertising on sites like Facebook, Instagram, TikTok, LinkedIn, and other emerging platforms as appropriate. Additional services include display and programmatic advertising, YouTube, and streaming/OTT advertising to ensure robust digital presence.
Vendors are expected to develop segmented audience targeting strategies tailored to various groups, including traditional and non-traditional student populations, high school students, and parents. The approach should integrate behavioral and intent-based targeting to maximize campaign reach and relevance.
The selected company will be responsible for ongoing campaign management and optimization, continuously monitoring performance and making adjustments to enhance conversion rates and cost efficiency. Questions regarding the scope or requirements must be submitted prior to the specified deadline.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.