Digital Advertising, Campus Sponsorships and Athletics Multimedia Rights Management Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
QUESTION DEADLINE
Issuing Agency
Tarleton State University
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
A university in Texas is seeking a qualified vendor to manage and monetize its campus and athletics multimedia rights, digital advertising, and sponsorship programs. The selected provider will deliver integrated and compliant solutions for advertising sales, sponsorship activation, content management, and performance reporting, aligning with the university’s mission and supporting student athlete name, image, and likeness (NIL) initiatives.
The scope includes oversight and monetization of assets such as television and radio broadcasts, digital signage, guest Wi-Fi/5G advertising, hospitality areas, special events, fan engagement zones, social media, in-venue promotions, publications, and game day programs. The vendor must ensure activities adhere to university policies and industry standards.
Additionally, the opportunity involves managing existing contracts for talent booking, entertainment, event programming, pouring rights, beverage exclusivity, and vending. Certain exclusions apply, including responsibilities related to sports wagering, media for academic or research use, educational programming, livestreams, and political advocacy content.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.