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Destination Strategic Marketing Service

Overview


Marketing, Advertising & Social Media
Broken Arrow, Oklahoma, United StatesPosted about 2 months agoDeadline: April 30th, 2026

Fit Score


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SUMMARY


Solicitation for a strategic marketing partner to promote tourism and cultural visitation, including planning, content creation, and performance measurement for a one-year period in Oklahoma.

KEY REQUIREMENTS


BUDGET

Estimate

$150,000 – $350,000

CONTRACT DURATION


12 months

TIMELINE


Proposals due: April 30th, 2026, 4:00 PM CST.

Proposals firm for 60 days from April 30th, 2026.

Project run: July 1st, 2026, through June 30th, 2027.

In-person summary report to the board: June 2026.

Issuing Agency


Visit Broken Arrow

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


This RFP seeks a vendor to provide comprehensive destination strategic marketing services for an agency whose mission is to promote leisure, culture, and tourism. The selected provider will serve as a strategic marketing partner with the goal of increasing overnight visitation and driving visitor spending to benefit the community.

Key responsibilities include the development of strategic marketing plans; creation and execution of experience-based destination marketing initiatives; and targeted marketing campaigns to reach specific markets. The contractor will deliver support across creative development, digital and traditional media, content development, and will be responsible for performance measurement and reporting aligned with agency goals.

Additionally, the vendor will provide stakeholder and partner support, maintain strategic flexibility to address emerging opportunities, and offer ongoing consultation. The contract term will be for one year.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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