Destination Marketing Website and Digital Clubhouse Design Services

A vendor is sought to design and build a new destination marketing website and digital clubhouse to enhance the agency's ability to attract visitors. The project requires the development of a comprehensive site architecture informed by visitor journeys and audience needs, coupled with a content strategy that balances inspiration, utility, and discovery. The website should include audience-based editorial frameworks to support storytelling, itineraries, and accommodate seasonal content, with clear pathways guiding users from inspiration to conversion.

Key functional requirements include a robust content management system, an advanced events calendar, and features such as itineraries, travel loops, and filterable attractions and listings. The site should incorporate a resource hub for partners and stakeholders, offer downloadable assets or toolkits, and clearly differentiate between visitor-facing and partner-facing content. The solution must prioritize technical, SEO, and AI discoverability.

Additionally, the website will require Google Analytics implementation, conversion tracking aligned with tourism objectives, and dashboards or reporting recommendations. The selected vendor should also provide guidance on post-launch optimization opportunities to ensure continued website effectiveness.