Destination Marketing Services

Overview

Marketing, Advertising & Social Media

Little Rock, Arkansas, United StatesPosted 20 days agoDeadline: May 5th, 2026

Fit Score

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SUMMARY

Two-year contract to develop and execute destination marketing strategies for Arkansas tourism, including brand management, audience targeting, campaign creation, and performance measurement.

KEY REQUIREMENTS

Must be an experienced, full-service agency
Must disclose any relationship to LRCVB employee or A&P Commissioner
Must be legally qualified to contract in the State of Arkansas
Must not be suspended or debarred
Must maintain required insurance coverage including Commercial General Liability, Automobile Liability, Worker's Compensation, Umbrella/Excess, Professional Errors and Omissions, and Employee Dishonesty
Must perform 80+% of the scope of work if teaming with subcontractors
Must submit a written proposal including firm description, staff biography, and approach
Must provide three client references

BUDGET

Verified

$1,000,000 – $1,250,000

CONTRACT DURATION

24 months

TIMELINE

Issue Date: April 17th, 2026

Questions Deadline: April 29th, 2026

Response Deadline: May 5th, 2026

QUESTION DEADLINE

April 29th, 2026

Issuing Agency

Little Rock Advertising And Promotion Commission

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The agency is seeking vendors to provide destination marketing services. Selected firms will become agencies of record, tasked with creating and executing research-based marketing strategies that align with the goals of the agency's tourism master plan. Responsibilities include managing the agency's brand, identifying target audiences, developing detailed personas, and devising marketing strategies based on research and recommendations.

Vendors will be required to develop campaigns and messaging designed to attract and convert both leisure and group visitors. This includes the creation and placement of advertisements and communications tailored to these audiences. Firms will also track marketing initiatives against key performance indicators and measure overall success. The contract period will span two years, and questions regarding the RFP must be submitted by April 29, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.