Destination Development Director Service
Overview
Fit Score
Settle Intelligence
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SUMMARY
DESCRIPTION
Chaffee County, Colorado seeks a vendor to provide Destination Development Director services, offering strategic leadership in destination branding, tourism marketing, and community engagement. The selected candidate will guide county-wide initiatives to promote tourism, ensure brand consistency, and support economic growth through responsible recreation messaging, events, and main street marketing campaigns.
Responsibilities include overseeing alignment with both municipal and county objectives, fostering essential community partnerships, and honoring the county’s unique natural and cultural character. The director will ensure that all strategies are sustainable, inclusive of diverse community interests, and integrated with broader economic and regional development plans.
The role involves developing and managing content across print, digital, and social media platforms, regularly monitoring and reporting on engagement and return on investment to the destination management council. The vendor will also offer expert consultation and strategic support for campaigns centered on recreation, arts and culture, downtown retail, lodging, and other tourism-related sectors.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.