Destination Brand and Digital Experience Services

Overview

Marketing, Advertising & Social Media

St. Louis, Missouri, United StatesPosted 20 days agoDeadline: April 24th, 2026

Fit Score

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SUMMARY

Seeking a vendor to develop brand strategy and digital experience services to unify stakeholders and drive regional impact in Missouri.

KEY REQUIREMENTS

Must have destination, travel, or place-branding expertise
Must have experience with complex stakeholder environments
Must have strong strategic and research capabilities
Must have ability to connect brand to business outcomes
Must have experience with integration into digital ecosystems and content strategy
Must provide a minimum of three brief case studies demonstrating successful brand development initiatives

BUDGET

Estimate

$250,000 – $500,000

TIMELINE

RFP Release: April 3rd, 2026

Proposer Inquiry Period: April 3rd-9th, 2026

Deadline for Questions: April 9th, 2026

Responses to Questions Issued: April 16th, 2026

Proposal Submission Deadline: April 24th, 2026

Proposal Evaluation Period: April 27th-May 4th, 2026

Finalist Interviews/Presentations: May 11th-12th, 2026

Agency Selection Notification: May 2026

Contract Finalization: June 2026

Anticipated Project Kickoff: July 2026

QUESTION DEADLINE

April 9th, 2026

Issuing Agency

Explore St. Louis

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A vendor is sought to provide comprehensive destination brand and digital experience services for a region in Missouri. Required deliverables include a brand strategy and positioning document, audience segmentation framework, messaging architecture, visual identity system, brand guidelines and toolkit, campaign platform and creative direction, and a stakeholder rollout plan.

The selected provider will be responsible for establishing a clear market position, developing a unified brand platform, creating a distinctive and ownable identity, aligning stakeholders across the region, and supporting sales and economic development. The initiative aims to define a clear regional position, drive visitation and economic impact, and support leisure, meetings, events, sports, and film industries. Integration across digital, content, and campaigns is also required, ensuring alignment and actionable strategy for all relevant audiences.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.