Culturally Relevant Commercial Tobacco Cessation and Prevention Service

A vendor is sought to provide culturally relevant commercial tobacco cessation and prevention services specifically tailored to Native American populations in Santa Fe, NM. The project may include a variety of approaches such as public health communications, educational interventions, public information campaigns, and community engagement activities designed to address the unique needs and settings of Native American communities.

Key responsibilities include developing health communication and awareness campaigns to increase access to accurate, fact-based information about cessation options and helping individuals make informed decisions regarding quitting smoking. The vendor will also be expected to conduct dissemination activities that dispel nicotine misperceptions and accurately communicate the relative risks of tobacco products to stakeholders and individuals who smoke.

Additionally, the scope includes training frontline health care professionals—especially those serving high-risk populations—and organizing educational activities that address sociodemographic disparities in smoking cessation outcomes. Tailoring these efforts based on the specific needs of Native American individuals who are seeking smoking cessation support is essential to inform the development and implementation of effective, community-specific programming.