Creative Services

A vendor is sought to provide comprehensive creative services supporting storm water educational campaigns in North Carolina. The selected partner will deliver creative strategy, campaign planning, branding, video production and editing, graphic design, digital media, and cause-related imagery. The services will focus on developing and executing messaging strategies to engage target audiences across multiple platforms and media formats, ensuring that all content supports the strategic goals of the educational initiatives.

The successful vendor will be responsible for creating a cohesive three-year creative direction and strategic plan, establishing a consistent look and feel for all campaign materials. Duties include performance reporting on a monthly and annual basis, developing a fiscal year budget tracker, monitoring emerging creative methods, and establishing project budgets with approval processes. The scope also includes the deployment of best practices to ensure accessibility and effective communication, as well as the provision of all necessary talent and resources for content development.

Key campaign topics include raising public awareness about individual impacts on surface water quality, promoting volunteer opportunities for local waterway protection, flood safety education, information on storm drainage infrastructure, and communicating the organization's mission and programs. All performance data must be regularly tracked and reported to support ongoing program evaluation and improvement.