Overview
Fit Score
Settle Intelligence
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SUMMARY
DESCRIPTION
The Indiana State Fair and fairgrounds are seeking a qualified creative agency to provide a range of media and advertising services. The selected agency will collaborate with outside organizations to plan and execute the annual State Fair campaign. Key responsibilities include media planning and purchasing for both traditional and digital platforms, creative ad development, and video production.
In addition to developing the annual fair campaign and theme, the agency will be tasked with creating branded materials to support year-round activities at the fairgrounds and event center. Scope of work includes logo and tagline concept development, design of outdoor and digital advertisements, print advertisements, and print materials such as fair programs, daily sheets, and tickets. Additional projects may involve signage design for the fairgrounds campus.
This opportunity is ideal for agencies with expertise in comprehensive creative services and proven experience in event or campaign branding.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.