Correctional Peace Officer Programmatic Marketing Services

Overview

Marketing, Advertising & Social Media

Sacramento, California, United StatesPosted about 1 month agoDeadline: May 5th, 2026

Fit Score

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SUMMARY

California seeks a marketing firm to provide multi-channel programmatic advertising and event marketing services to boost correctional officer recruitment for the Department of Corrections and Rehabilitation.

KEY REQUIREMENTS

BUDGET

Verified

$1,650,000

CONTRACT DURATION

24 months

TIMELINE

IFB Available to Prospective Bidders: April 10th, 2026

Letters of Inquiry Submission Date: April 20th, 2026

Submission of Bid: May 4th, 2026

Public Bid Opening: May 5th, 2026

Anticipated Date for Commencement of Services: July 1st, 2026

Term End Date of Agreement: June 30th, 2028

QUESTION DEADLINE

April 20th, 2026

Issuing Agency

California Department Of Corrections And Rehabilitation

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The agency of corrections and rehabilitation (CDCR) seeks a qualified vendor to provide programmatic marketing services to support its human resources, recruitment, and career services (RCS) in increasing the number of applications for correctional officer (CO) positions. The initiative aims to achieve an average of 3,000 applications per month to fulfill the Department's requirement of hiring approximately 2,000 correctional officers annually.

Services include planning and executing digital and traditional advertising campaigns across multiple platforms such as television, public billboards, diversity job sites, radio, geofencing, social media, candidate engagement events, and drip campaigns. The selected contractor will also be tasked with managing and possibly procuring platforms like Zoom or similar solutions to facilitate and promote regular virtual career fairs featuring multiple breakout rooms.

Expertise in peace officer recruitment marketing is essential, particularly utilizing simultaneous advertising on a variety of networks and exploring new advertising opportunities to meet aggressive hiring objectives. The contract will be awarded for a period of two years, with all questions regarding the solicitation due by April 20, 2026.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.