Core Narrative and Messaging Framework Update Service

An Ohio agency is seeking a qualified vendor to update its core narrative and messaging framework. The selected vendor will be responsible for refreshing the agency’s core messaging to enhance relevance, clarity, and overall effectiveness, while maintaining existing brand equity and recognition. Key deliverables include a structured review of 5–7 peer and aspirational business schools, focusing on competitive benchmarking, positioning, messaging themes, tone, and unique claims.

The project also requires the development of refined, actionable audience personas for the agency’s primary audiences, as well as a comprehensive messaging guide to support the Beyond Ready platform. Additional services include designing and facilitating interactive workshops to ensure the refreshed messaging framework is understood and adopted across the agency, providing strategic recommendations on visual themes and photography, and conducting a high-level audit of key marketing assets to ensure alignment with the new framework.

This contract will span a period of two years.