Settle Intelligence
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Lane County
Organization overview and procurement intelligence available on paid plans.
The selected vendor will be responsible for developing and implementing a comprehensive media strategy and placement plan to support Oregon's 2025 Recycling Modernization Act (RMA) contamination reduction program. This initiative aims to achieve zero high-risk contaminants in the recycling stream and to reduce overall recycling contamination to 10% by 2033.
The scope includes conducting digital and social media advertising, strategically determining message frequency and campaign timing, and ensuring effective geographic targeting. The campaign must include multilingual and culturally responsive outreach efforts alongside local print and radio advertising to maximize community engagement and impact.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.