Consumer Communications Program Service
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
DESCRIPTION
An agency in California seeks market research agencies to provide consumer communications program services. The primary objectives are to support the agency's efforts to raise awareness and increase consumption of walnuts through strategic communications initiatives.
The scope includes conducting a detailed study to evaluate consumer buyer behavior, assessing both users and non-users of walnuts and targeting specific defined consumer audiences. The successful vendor will use market research methodologies to provide insights on consumer attitudes, behavior, and preferences within the relevant states.
This notice is informational, and the main RFP document is not available with the provided summary.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.