Comprehensive Rebranding, Communication Strategy and Marketing Services
Overview
Fit Score
Settle Intelligence
Settle helps teams find, evaluate, and respond to public RFPs. We continuously surface new opportunities, score them against your company strengths, and draft proposal responses so you can focus on the work that wins business.
SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateTIMELINE
March 24th, 2026 – RFP issued
April 10th, 2026 – Proposer questions due
April 17th, 2026 – Responses to proposer questions issued
May 1st, 2026 – RFP responses due
May 4th-May 5th, 2026 – Internal review and scoring
May 7th, 2026 – Shortlist notification
May 11th-12th, 2026 – Interviews with shortlisted firms
May 13th, 2026 – Final evaluation and recommendation
May 20th, 2026 – PCDC Board approval
June 9th, 2026 – City Council approval or Next Council cycle
June 10th, 2026 – Notification of selected firm
June 25th-26th, 2026 – Contract negotiation
June 30th, 2026 – Contract execution
QUESTION DEADLINE
Issuing Agency
Pflugerville Community Development Corporation
Organization overview and procurement intelligence available on paid plans.
DESCRIPTION
The selected vendor will deliver comprehensive rebranding, communication strategy, and marketing services. Services begin with in-depth research, interviews, and workshops involving stakeholders, leadership, community members, and target audiences to assess current perceptions, future objectives, and the competitive landscape. Detailed audience personas will be developed alongside an analysis of existing brand assets and messaging.
Brand identity design will involve developing creative concepts for a new logo and visual identity system, including variations, color palette, typography, and other graphic elements. The vendor will establish verbal brand guidelines covering tone of voice, key messaging, and approved terminology. A comprehensive and actionable brand style guide will be produced, outlining all elements of the new brand identity and detailing application examples.
Core brand assets will be designed, such as business card templates, letterhead, email signatures, presentation templates, and social media profile graphics. Final logo files will be provided in all required formats. The communication strategy will include recommendations for appropriate channels by audience, encompassing digital, print, in-person, and earned media. The marketing component involves evaluating existing programs and initiatives and advising on new strategies to support business attraction, retention, workforce development, entrepreneurship, and community engagement. Storytelling frameworks and content marketing recommendations, including collateral such as white papers, infographics, and data-driven visuals, will align with economic development priorities.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.