Comprehensive Brand Refresh and Structural Alignment Services
Overview
Fit Score
Settle Intelligence
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SUMMARY
DESCRIPTION
The agency is seeking a vendor to deliver a comprehensive brand refresh and structural alignment. Responsibilities include refreshing and realigning the agency's brand into a cohesive umbrella structure that encompasses CIOOS and future initiatives. The selected vendor will clarify the agency's role as the parent brand and establish a structured brand architecture.
Key tasks include evaluating the current brand positioning and visual systems, designing a new logo, developing typography and color palette, and creating brand guidelines for consistent application. The vendor will also be responsible for devising a post strategy and general structure for LinkedIn posts to support the agency's communications.
The aim is to enhance visual messaging, consolidate agency initiatives, and ensure clear, unified branding across platforms and future projects.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.