Community Engagement and Medicaid Work Services

Overview

Marketing, Advertising & Social Media

Phoenix, Arizona, United StatesPosted about 1 month agoDeadline: April 29th, 2026

Fit Score

Settle Intelligence

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SUMMARY

Arizona is seeking a contractor to lead comprehensive marketing and engagement efforts for new Medicaid work requirements, including communications strategy, stakeholder engagement, content creation, and campaign optimization.

KEY REQUIREMENTS

Must be a contractor awarded under the Statewide Marketing Services contract
Must submit response electronically via email
Must include a cover letter with signature of authorized company representative
Must provide a pricing proposal broken down by phase and/or deliverable
Must provide experience and capacity of the firm and key personnel
Must provide a methodology and approach to fulfill project requirements
Must ensure all deliverables are ADA compliant
Must ensure all deliverables are optimized for mobile use
Must ensure all deliverables are approved by AHCCCS prior to public release

BUDGET

Estimate

$150,000 – $500,000

TIMELINE

Questions due by April 8th, 2026.

Response due by April 29th, 2026.

Project timeline begins no earlier than July 2026 and concludes initial deployment no later than September 2026.

QUESTION DEADLINE

April 8th, 2026

Issuing Agency

Arizona Health Care Cost Containment System

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DESCRIPTION

The State of Arizona seeks a statewide marketing contractor to deliver comprehensive communications and engagement activities focused on supporting new Medicaid work requirements. The scope of work includes raising awareness among Medicaid members and stakeholders, explaining eligibility criteria, outlining community engagement activities, guiding compliance and exemptions, and driving timely member response.

The selected contractor will be responsible for delivering messaging in clear, culturally appropriate, and multilingual formats, and for preparing a Stakeholder Input Plan to engage various audiences, collect qualitative insights, summarize findings, and recommend actionable next steps. Duties also entail the strategic planning, development, and publication of messaging materials in multiple formats (HTML, PDFs, graphics), coordination with existing teams across IT, social media, training, and HR, as well as providing thorough documentation for audit readiness.

A significant component includes campaign performance monitoring across all channels, results analysis against predetermined KPIs, and the formulation of ongoing recommendations to enhance the reach and impact of messaging. The contractor will be required to design and implement a robust performance measurement framework, ensuring optimization of community engagement efforts.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.