Communications Strategy Service

Overview

Marketing, Advertising & Social Media

Baltimore, Maryland, United StatesPosted 20 days agoDeadline: May 8th, 2026

Fit Score

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SUMMARY

Seeking a vendor to develop and implement a multi-year communications strategy to enhance health outcomes for children and youth with specific health care needs in Maryland.

KEY REQUIREMENTS

Must be a social organization as defined by Section 7-402 of the State Finance and Procurement Article of the Annotated Code of Maryland, or a local/state government agency, public college, or state university
Nonprofit social organizations must be classified by the IRS as tax-exempt under section 501(c)(3)
Must be registered on eMaryland Marketplace Advantage (eMMA)
Must provide proof of tax-exempt status if applicable
Must provide a minimum of two examples exhibiting the ability to develop a comprehensive communications plan
Must have a designated Project Director and Fiscal contact
Must comply with all Americans with Disabilities Act requirements
Must be in good standing with the Maryland State Department of Assessments & Taxation
Must provide current certificate(s) of insurance within five business days of notice of recommended award

BUDGET

Verified

$200,000

CONTRACT DURATION

12 months

TIMELINE

Issue Date: April 17th, 2026

Questions Due: May 1st, 2026

Application Closing Date: May 8th, 2026

Project Start Date: July 1st, 2026

Project End Date: June 30th, 2027

QUESTION DEADLINE

May 1st, 2026

Issuing Agency

Maryland Department of Health

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The agency seeks a vendor to develop a comprehensive communications strategy aimed at supporting children, youth, and young adults with specific health care needs, along with their families. The initiative's objective is to improve health outcomes through early identification, coordinated care, and accessible support systems. The strategy will span a five-year period, with implementation commencing in state fiscal year 2027, and be designed to allow agency staff to carry out plans in subsequent years.

Key requirements include identifying and segmenting target audiences, prioritizing populations, and applying behavioral change theories to craft tailored messaging. The communications strategy should also include mechanisms for evaluating initiative effectiveness. The scope covers reviewing and redesigning existing agency materials, as well as integrating them into the new strategy. The plan is expected to encompass educational and informational webinars, newsletter topic suggestions, website enhancements, social media campaign development, and print advertising campaign development. Facilities used for events must be accessible, and questions regarding the RFP must be submitted by May 1, 2026.

The contract period is one year, with the funded year specified as state fiscal year 2027.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.