Communications, Marketing and Community Engagement Services

A California government agency is seeking a qualified vendor to provide comprehensive communications, marketing, and community engagement services. The goal is to enhance the agency's public information efforts, strengthen media relations, improve digital engagement, and ensure transparent and accessible communication with the community.

Key responsibilities include developing strategic communications plans, conducting communications audits, and providing annual planning services. The vendor will support media relations through the preparation of press releases, media outreach, and crisis communication response. Additional tasks include managing and developing content for social media platforms, websites, and newsletters, as well as tracking analytics to measure communications effectiveness.

The selected firm will also provide branding and graphic design services aligned with agency standards, produce campaign materials and outreach collateral, and deliver video production and photography services for public information initiatives. Community engagement activities such as organizing public meetings, surveys, and stakeholder coordination are required. The scope further calls for measurement and reporting through analytics dashboards and the provision of staff training in communications tools and best practices. The contract will be for a one-year period.