Communications and Public Relations Services

An education sector program in Ireland is seeking a vendor to provide comprehensive communications and public relations services. The selected vendor will be responsible for devising and implementing effective public relations, marketing, and communications strategies to raise awareness of the program, communicate its benefits and opportunities to the target audience, and enhance its overall visibility and impact within the education sector.

Key responsibilities include developing tailored marketing strategies for the three Springboard+ applicant categories, designing creative content for social media such as graphics and video assets, and implementing digital marketing campaigns. The vendor will also develop strategies to engage employers who may wish to support staff participation in courses, utilize social media platforms for engagement and promotion, and create print and online advertising assets as needed. Additional duties include monitoring campaign performance, reporting on key metrics, and managing third-party contracts and payments with a specified additional budget.