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State Of Utah Division Of Purchasing
Organization overview and procurement intelligence available on paid plans.
The agency is seeking a qualified vendor to provide comprehensive communications and outreach services. The selected firm will lead the strategy and positioning of the agency with tailored messaging for target audiences, aiming to boost awareness of programming as well as the 250th anniversary mission and vision.
Responsibilities include supporting the planning and amplification of signature and community commemorations through coordination with project teams, agency divisions, state agencies, municipalities, and nonprofit partners. The vendor will also be tasked with developing tools and campaigns to enhance both awareness and organizational capacity for key community events, utilizing a combination of owned, earned, and paid media to reach both statewide and specific target audiences.
Additional duties involve management and paid promotion of social media content, strategic evaluation and purchase of supplementary media placements, and continuous support of campaign goals to maximize overall outreach and impact.
Source attribution
This Settle analysis is based on the issuing organization’s public RFP listing.