Overview


Marketing, Advertising & Social Media
Nigeria; Senegal; Ivory Coast; BeninPosted 16 days agoDeadline: May 6th, 2026

Fit Score


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SUMMARY


Seeking a communications agency to develop branding, messaging, and digital marketing for an innovation challenge focused on fruits, vegetables, and youth employment.

KEY REQUIREMENTS


BUDGET

Estimate

$50,000 – $150,000

CONTRACT DURATION


7 months

TIMELINE


Inception Meeting & Summary Note: May 11th, 2026

Communications Strategy & Campaign Plan: May 14th, 2026

Branding & Messaging Package: May 20th, 2026

Competition Launch Collaterals Package: May 24th, 2026

Official Campaign report for Application window: May 30th, 2026

Jury & Mentor Communication Support: June 25th, 2026

Report on Outreach & Media Report: July 31st, 2026

Training & Mentorship Communications: July 20th, 2026

Evaluation Phase Communications: August 25th, 2026

Finalists & Winners Announcement Package: August 25th, 2026

WP2 Communications Summary Report: August 31st, 2026

National Finale Event Communications package: September 25th, 2026

National Finals Communications Report: October 15th, 2026

Regional Finale Communications Report: November 15th, 2026

Issuing Agency


The Global Alliance For Improved Nutrition

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The project requires a communications agency to develop and implement a comprehensive branding and marketing strategy for an innovation challenge associated with GAIN, Nutrition Connect, and partner organizations. The scope includes creating a cohesive brand identity guideline that aligns with the core identities of sponsor organizations and connects effectively with the target audience.

The selected agency will also be responsible for developing clear and impactful messaging and collaterals to highlight the importance of improving accessibility and demand for fruits and vegetables, while promoting sustainable youth employment throughout related value chains. Additionally, the agency will manage the launch of the application window, including planning and executing digital marketing campaigns across platforms such as LinkedIn, Instagram, Google Ads, and Facebook to drive traffic to competition information and registration pages.

The aim is to increase engagement among key stakeholders and participants, ensuring the innovation challenge reaches its intended audience.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.

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