Communication and Brand Strategy Director Services

The city and its partnership in Maryland are seeking a professional Communication and Brand Strategy Director to oversee organization-wide communications and safeguard brand consistency. The selected individual or firm will be responsible for shaping and managing the public image of both the city and the partnership through strategic, compelling communications efforts.

Key responsibilities include developing and executing brand strategies, directing media relations, and managing marketing campaigns to promote ongoing initiatives and special events. This role leads storytelling and public relations activities, ensures cohesive messaging across all audiences—including residents, businesses, the media, and visitors—and manages digital communication platforms such as social media channels, websites, newsletters, and press engagement. Routine tasks also involve creating a comprehensive annual communications calendar, producing print materials, and supervising part-time communications contractors.

Collaboration is essential, as the director will work closely with partnership staff to support strategic objectives and maintain high standards of communication. Building and maintaining strong relationships with media representatives, local businesses, city officials, and non-profit partners is also a critical aspect of this leadership position.